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Your industry is growing very slowly.
- While still a market leader, your leadership position is eroding - you have no competitive advantage.
- You may have excess production capacity.
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Customers are not willing to pay more for your products and services.
- You offer a lot of rich features, but are not able to command a premium price for them.
- This is putting pressure on your operating margins.
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Mass retailers are forcing you to lower your price points.
- You have taken costs out of your products and are reaching the limits on what is possible.
- Well known brands are coming down in the market, offering more value at similar price points to your offering.
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You focus mainly on creating and selling your products rather than understanding and enhancing your customers' experiences.
- You do not spend much time understanding how customers use your products and services.
- You may value engineering and manufacturing disciplines more than marketing and sales.
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You have grown the top line through mergers and acquisitions.
- However, it is getting more and more expensive and difficult to continue growing this way.
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You are a functional leader working in a company that has just developed a new business strategy.
- Your priority is to realign your resources and functional activities against the new business strategy.
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As the Head of Business Development you are charged with finding new growth opportunities.
- You are looking for a systemic method for market exploration that you can teach your staff.
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Investments in promising core business technology have not paid off.
- Despite the promise, you have not been able to realize a return on these investments.
- You have been struggling with how to create new valuable offerings that leverage these existing assets.
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If you would like to learn how Value Innovation Associates can help you with these issues, please contact us.
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