Value Innovation Associates

What is Value Innovation?

Value Innovation is a comprehensive set of frameworks that is revolutionizing business strategy and innovation. At the heart of Value Innovation is the value curve and strategy canvas, a powerful way to visualize business strategies.

While traditional approaches to strategy formulation focus on staying ahead of the competition, Value Innovation puts the customer at the center of your strategy. It strives to make the competition irrelevant by challenging the conventional assumptions that operate within an industry.

Value Innovation helps you to create new market space by:

By making strategy easier to visualize, Value Innovation gets to the essence of strategic thinking quickly. It enables more people within your organization to contribute to meaningful discussions about your business strategy.

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