Systematic Market Exploration: Six Paths Framework
- What is the first thought that comes to mind when you hear the word creativity? Blue skies? Random brainstorming?
- When was the last time that you participated in a corporate brainstorming session? Did you generate a lot of ideas? Did any of the ideas get implemented?
More often then not, ideas generated in corporate offsite brainstorming sessions remain in file cabinets or on flip charts.
Our approach to creativity is not creativity for the sake of creativity. Nor is our approach simply a "white sheet" approach where the brainstorming occurs without any grounding in market or business need. We help you and your teams to systematically explore paths to creativity with the Value Innovation Six Paths framework which encompasses looking at traditional data and patterns from a non-traditional viewpoint.
Are you tired of launching me-too business offerings? Please contact us to learn more about how we can help you to create new market space with the Six Paths Framework and the other tools of Value Innovation.
- Understanding Customers and Non-Customers: "Day In The Life Of" Research
- Systematic Market Exploration: Six Paths Framework
- Maximizing the Value of Business Offerings: the Buyer Experience Cycle
- Regenerating Your Strategy: Tipping Point Leadership
- How much risk do you have in your current business model?
- Are you sharpening your pencils too early?