Value Innovation Associates

Systematic Market Exploration: Six Paths Framework

More often then not, ideas generated in corporate offsite brainstorming sessions remain in file cabinets or on flip charts.

Our approach to creativity is not creativity for the sake of creativity. Nor is our approach simply a "white sheet" approach where the brainstorming occurs without any grounding in market or business need. We help you and your teams to systematically explore paths to creativity with the Value Innovation Six Paths framework which encompasses looking at traditional data and patterns from a non-traditional viewpoint.

Are you tired of launching me-too business offerings? Please contact us to learn more about how we can help you to create new market space with the Six Paths Framework and the other tools of Value Innovation.

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